Burfi Boy Ranbir Kapoor to lead BlackBerry India campaign
Mumbai: Bollywood’s vibrant star Ranbir Kapoor is all set to lead the Research In Motion’s BlackBerry brand ambassador in India. As part of this engagement, Ranbir Kapoor will endorse BlackBerry products across various platforms and will also feature in upcoming multimedia ad campaigns in India.
Ranbir Kapoor, the clan from the famous Kapoor’s family is known for his unconventional roles and also a tech savvy star.
“As an actor I recognize the power of communication so naturally, and the need to stay connected with friends within and outside of our industry and loved ones. BlackBerry is known for its unique and powerful communication experience; an experience that I have relied on over years to stay informed and connected to things that matter so closely to me while on the move,” Ranbir Kapoor quoted as saying.
According to Sunil Dutt, Managing Director, Research in Motion (India) Ranbir is the face of contemporary Indian Cinema and he is also someone who represents the ideal source of inspiration for the youth of the current generation.
RIM is all set to launch BlackBerry10 in January. India is the one of the key markets for BlackBerry makers, as the smart phone market is growing rapidly in India. BlackBerry is facing tough competition from Samsung, LG and HTC with their android based new smart phone range.
Source: Press Release and media reports.